10 Best Drugstore Purple Shampoos 2024 in the US

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Color Brightening: Specially formulated for blonde and gray hair to enhance color vibrancy and neutralize unwanted tones

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Clean and Repair: Cleans hair while eliminating brassy tones and repairing split ends for healthier looking locks

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Protect Hair: Conditioner enhances shine and shields hair from heat and environmental damage

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Safe Products: Free from Sulfate, Paraben, and Gluten with a balanced pH suitable for hair care

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Color Safe: Salon-quality formula that is safe for use on color-treated hair

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Neutralizes Brassy Tones: Purple pigments tone yellow and orange undertones.

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Strengthens and Moisturizes: Contains salicylic acid to repair and strengthen hair.

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Maximizes Color Vibrancy: Anti-fade protection for cooler blonde results.

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Deep Conditioning: Nourishes and increases smoothness and shine.

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Anti-Brass Formula: Ultra-pigmented with wheat protein and amino acids.

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Specially Formulated for Blondes: Designed to enhance and tone blonde hair.

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Toning Shampoo: Helps eliminate brassy tones for a more vibrant blonde.

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Olaplex Bond Building Technology: Strengthens hair at the molecular level.

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Generous Size: Comes in an 8.5 fluid ounce bottle for lasting use.

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Convenient Display Volume: Packaged with a display volume of 250 milliliters for easy recognition.

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Sulfate-Free Toning: Neutralizes brassy tones in blonde, bleached, highlighted, and silver hair without harsh sulfates.

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Hydrating Formula: Infused with Hibiscus and Purple Dye to deeply moisturize and tone brassy hair.

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Optimized Usage: Designed to be used 2-3 times a week for best results, replacing your regular shampoo and conditioner routine.

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Vegan-Friendly: Formulated without sulfates, parabens, and harsh salts, respecting the integrity of your hair.

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L'Oreal Paris Innovation: A product of a leading beauty care company that ensures high quality in hair color, care, styling, skin care, and cosmetics.

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Color Neutralization: Neutralizes unwanted yellow tones in blonde, platinum, grey, and silver hair, reducing brassiness.

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Hydrating Formula: Adds moisture and shimmering brightness to color treated or natural hair, enhancing highlights on blondes.

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Violet Pigment: Deposits violet pigment to neutralize warm tones and remove dullness, maintaining vibrant hair color.

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Moisture Infusion: Rehydrates dry hair, providing extra moisture and care for color treated hair.

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Easy Application: Simple to use with gloves, lather in wet hair, and rinse, with an optional extended leave-in time for deeper toning.

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Neutralizes Brassiness: Effectively neutralizes brassy and unwanted yellow tones, maintaining the vibrancy of color-treated hair.

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Color-Treated Hair Formula: Specially formulated for color-treated hair to extend the life of hair color.

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Paraben-Free: Free from parabens, making it safer for regular use and sensitive scalps.

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Natural Ingredients: Contains fig and orchid extracts for nourishment and to support hair health.

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Vegan: No animal-derived ingredients, suitable for those following a vegan lifestyle.

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Neutralizes Yellow Tones: Removes dull yellow in gray white hair.

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Enhances Shine: Leaves hair shiny without residue.

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Revitalizes Highlights: Renews and refreshes faded highlights.

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Anti-Yellow Toning: Neutralizes yellow tones and brassiness in blonde, silver, and gray hair, transforming hair color to a cooler tone.

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Enriched with Violet Pigments: Contains extra violet pigments to maintain a cool and even hair tone, effectively re-toning bleached blonde hair.

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Antioxidant-Rich Formula: Infused with antioxidant grape extract and silk protein to nourish and ensure a healthy look and feel.

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Maintains Blonde Shades: Helps preserve preferred blonde tones between color services, removing unwanted yellow, brassy, or muddy tones.

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Versatile Use: Suitable for all blonde types, including super-lightened, bleached, and gray hair, and can be used to pre-tone.

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Neutralizes Brassy Tones: Purple pigments tone yellow and orange undertones.

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Strengthens and Moisturizes: Contains salicylic acid for core repair and moisture.

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Color Retention and Protection: Anti-fade protection maximizes color vibrancy.

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Softness and Shine: Increases smoothness and shine for less breakage.

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Suggested Use: Use 2-3 times a week, leave on for 3-5 minutes.

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Neutralizes Yellow Tones: Violet pigments attach to hair to neutralize unwanted yellow tones, ideal for cool blonde and gray hair.

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Enhances Shine & Controls Static: Gently cleanses hair while boosting shine and controlling static for smoother, more manageable hair.

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Fights Fading & Tonal Change: Green Tea Extract and UV Absorbers help maintain hair color by fighting fading and tonal changes from UV exposure.

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Smart Release Technology: Continuously releases hair-repairing ingredients like Rosehip Oil, Arginine, and Keratin to strengthen and protect hair from daily styling damage.

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Keratin Infused: Keratin actively repairs damage by replacing lost proteins, resulting in stronger, healthier-looking hair.