10 Best Elf Mascaras 2025 in the United States

The e.l.f. Lash XTNDR Mascara is designed to give you the look of lash extensions with its innovative tubing technology. This means that the mascara wraps around each lash, creating a longer and more defined look without clumping or flaking. The tapered silicone brush is a great feature, as it helps to grip and separate each lash for a dramatic effect. It's available in a soft black color that is universally flattering and suitable for everyday wear.

One of the standout aspects of this mascara is that it is enriched with jojoba seed oil, which helps to condition and nourish your lashes, making them look healthier over time. Additionally, this mascara is vegan and cruelty-free, aligning with ethical beauty standards. It's free from harmful ingredients like phthalates and parabens, which is a big plus for those with sensitive eyes or who are mindful of the ingredients in their beauty products.

As a regular (non-waterproof) formula, it might not hold up as well in extremely wet conditions. It's easy to remove, which is convenient, but this also means it could smudge if you get caught in the rain or have a particularly emotional day. If you're looking for a mascara that offers length, nourishment, and ethical ingredients, the e.l.f. Lash XTNDR Mascara is a good choice. Just be mindful if you need something waterproof or more resilient to moisture.

The e.l.f. Clear Lash & Brow Mascara 2-Pack is an excellent option for those looking to groom and define their lashes and brows with a clear, long-lasting formula. The dual-ended design allows for precise application, making it easy to get your eyebrows and lashes into shape. The brush helps to naturally separate and define hairs, giving you a glossy, well-groomed look that lasts throughout the day.

This product is especially beneficial for users who prefer a natural look or need a versatile product that can be used alone or as a finishing touch over other makeup. The inclusion of conditioning agents in the formula helps to nourish the brow and lash hairs, adding an extra layer of care to your beauty routine. Additionally, the product is vegan, cruelty-free, and free from harmful toxins, aligning with ethical and skin-friendly values.

However, since the mascara is clear, it may not be suitable for those who prefer a more dramatic or colored look. Moreover, while the gel is long-lasting, it may not provide the same level of hold or definition as some specialized brow gels or mascaras with stronger formulations. Despite these minor drawbacks, the e.l.f. Clear Lash & Brow Mascara 2-Pack offers great value, especially for those seeking a simple and effective way to enhance their natural beauty.

The e.l.f. Lash 'N Roll Mascara is designed for those looking to achieve maximum curl and lifted lashes without the need for a lash curler. Its formula is long-lasting, smudge- and flake-resistant, making it a reliable choice for all-day wear. The mascara's standout feature is its double-sided curved silicone brush, which has shorter bristles to hold onto the formula and longer bristles to separate and lift each lash for a more defined look.

This can be particularly appealing for users who struggle with clumping issues in other mascaras. Additionally, the mascara is vegan and cruelty-free, aligning with more ethical beauty standards and catering to those who prefer products without animal-derived ingredients or testing. The black color is a classic choice, ensuring a bold and dramatic effect.

However, it's worth noting that this mascara is not waterproof, which might be a drawback for those who need their mascara to withstand water exposure. It's a good fit for users seeking a lifting and separating effect with ethical considerations in mind, but may fall short for those requiring waterproof capabilities.