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10 Best Eyelash Mascaras 2025 in the United States

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Our Top Picks

#1

Winner

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count

The Maybelline Lash Sensational Sky High Washable Mascara stands out primarily for its effective volumizing and lengthening formula. Infused with bamboo extract and fibers, this mascara ensures long, full, and lightweight lashes that don't flake or smudge easily, which is a significant advantage for everyday wear. The formula is also paraben-free, making it a safer choice for those concerned about harsh chemicals in their makeup products.

The inclusion of a Flex Tower brush is another strong point. This unique brush bends to reach and define every single lash from root to tip, providing a thorough application and enhancing lash length and volume effectively. Additionally, the mascara comes in a very black color, ensuring that your lashes look bold and prominent. It's also worth noting that this product is ophthalmologist and allergy-tested, which makes it suitable for sensitive eyes and contact lens wearers. This offers peace of mind for users with these concerns.

However, there are a few drawbacks to consider. While the mascara is buildable, some users might find that applying multiple layers can lead to clumping. Also, being washable means it might not have the same staying power as waterproof formulas, particularly in humid conditions or for those with oily skin. On the plus side, this washable aspect makes removal easier at the end of the day, which can be a time-saver and gentler on the lashes. This product is great for everyday use, offering volume, length, and definition with a user-friendly brush and a gentle formula. Just bear in mind the potential for clumping with multiple layers and the shorter longevity compared to waterproof versions.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Formula
This mascara both volumizes and emphasizes the length beautifully with one coat.
Brush Type
The wand is great, reaching every lash without smears on the eye lids.
Longevity
My lashes actually looked longer than professional lash extensions with this mascara.
Ease of Removal
It washes off with ease without irritating my eyes.
#2

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

The essence Lash Princess False Lash Effect Mascara is a solid choice for those looking to enhance their eyelashes with volume and length without needing falsies. Its conic-shaped fiber brush is designed to deliver dramatic results by defining and separating lashes, and many users appreciate that it does so without clumping or creating globs.

It’s also notable for being cruelty-free and free of potentially harmful ingredients like parabens, silicones, and gluten, making it a great option for those with sensitivities or who prefer products with cleaner formulations. The mascara's black color is a classic choice that suits most looks and occasions.

However, some users might find that its longevity isn’t up to par with premium brands, and it may require touch-ups throughout the day. Additionally, while it promises easy removal, experiences can vary depending on the makeup remover used. For anyone concerned about ethical beauty standards and looking for an affordable mascara that delivers on volume and length, this product is worth considering. Just ensure you purchase from a reliable source to avoid receiving unwrapped items.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Formula
Intense volume and bold coverage without needing to layer on tons of product.
Brush Type
Tapered wand helps to get all the tiny lashes on the inside corner of the eye and the lower lash line, making lashes appear longer.
Longevity
Stays in place all day without smudging or flaking, keeping lashes lifted and curled from morning to night.
#3

L’Oreal Paris Makeup Voluminous Original Volume Building Mascara, Cobalt Blue, 0.26 fl; oz.

The L’Oréal Paris Makeup Voluminous Original Volume Building Mascara in Cobalt Blue is a standout product for those looking to add a pop of color to their lashes. The formula is designed to resist clumping and build lashes up to five times their natural thickness, making it ideal for those seeking dramatic volume. The Volume Maximizing Brush ensures even and smooth application, which can be a real plus for anyone who struggles with clumping mascaras. This mascara is also friendly for sensitive eyes and contact lens wearers, broadening its appeal.

However, the vibrant cobalt blue color may not be suitable for everyday wear for everyone and might be better suited for special occasions or those who enjoy bold makeup looks. The washable formula makes it easy to remove at the end of the day, which is convenient. One potential downside is that it may not provide the same longevity as waterproof mascaras, so those looking for something more enduring might need to reapply throughout the day or consider a different product.

Pairing it with the L'Oreal Paris Voluminous Lash Primer could enhance its volumizing effect even further. This mascara is a great choice for anyone looking to experiment with color and add significant volume without worrying about clumping, but might not be the best fit for those seeking a more subtle, long-lasting look.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Formula
This mascara is moisturizing, adds volume and length, and allows for lash separation with ease.
Brush Type
The brush does an excellent job of picking up every lash, giving a fuller and longer lash appearance.
Color
The burgundy shade enhances eyelashes without looking too vivid, making it a perfect choice for those wanting to try something different than black.
Longevity
A tube lasts about 3 months of regular use without drying out, ensuring long-lasting performance.
Ease of Removal
It's perfect for water activities or emotional moments as it won't come off easily, and can be removed effortlessly with an oil-based remover.

Buying Guide for the Best Eyelash Mascaras

Choosing the right eyelash mascara can make a significant difference in enhancing your eyes and overall look. The perfect mascara should complement your natural lashes, suit your lifestyle, and meet your specific needs, whether it's adding volume, length, or curl. To make an informed decision, it's essential to understand the key specifications and how they align with your preferences and requirements.
FormulaThe formula of a mascara determines its texture, finish, and how it interacts with your lashes. There are various types, including volumizing, lengthening, curling, and waterproof formulas. Volumizing mascaras are ideal for those with thin or sparse lashes, as they add thickness. Lengthening mascaras are perfect for short lashes, providing extra length. Curling mascaras help lift and curl straight lashes, while waterproof formulas are great for long-lasting wear, especially in humid conditions or during physical activities. Choose a formula based on the specific enhancement you desire for your lashes.
Brush TypeThe brush or wand of a mascara plays a crucial role in the application and final look of your lashes. Different brush shapes and sizes cater to various needs. A thick, dense brush is excellent for adding volume, while a thin, precise brush is better for lengthening and defining each lash. Curved brushes help in curling the lashes, and comb-like brushes are great for separating and avoiding clumps. Consider your lash type and the effect you want to achieve when selecting the brush type.
ColorMascara comes in a range of colors, with black and brown being the most common. Black mascara is versatile and provides a bold, dramatic look suitable for most people. Brown mascara offers a softer, more natural appearance, ideal for those with lighter hair or for daytime wear. There are also colored mascaras available for a fun, playful look. Choose a color that complements your natural features and the occasion for which you are wearing the mascara.
IngredientsThe ingredients in a mascara can affect its performance and suitability for different users. Some mascaras contain nourishing ingredients like vitamins and oils that promote lash health and growth. Others may be hypoallergenic and suitable for sensitive eyes or contact lens wearers. It's important to check the ingredient list if you have any allergies or sensitivities. Opt for a mascara with beneficial ingredients if you want to care for your lashes while enhancing them.
LongevityLongevity refers to how long the mascara stays on your lashes without smudging, flaking, or fading. Some mascaras are designed for all-day wear, while others may need reapplication. Waterproof mascaras generally offer the longest wear time, making them ideal for long days, special events, or active lifestyles. If you need a mascara that lasts through various conditions, consider one with high longevity. For everyday use, a regular formula might suffice.
Ease of RemovalThe ease of removal is an important factor, especially if you wear mascara daily. Some mascaras, particularly waterproof ones, can be challenging to remove and may require a special makeup remover. Others can be easily washed off with regular cleanser or water. If you prefer a hassle-free makeup routine, look for mascaras that are easy to remove without causing damage to your lashes.

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