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10 Best Eyeliners 2025 in the United States

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Buying Guide for the Best Eyeliners

Choosing the right eyeliner can significantly enhance your makeup routine and overall look. The perfect eyeliner for you will depend on your personal preferences, the look you want to achieve, and your skin type. Here are some key specifications to consider when selecting an eyeliner, along with explanations to help you make an informed decision.
TypeEyeliners come in various types, including pencil, liquid, gel, and felt-tip. Pencil eyeliners are great for beginners and offer a softer, more natural look. Liquid eyeliners provide a precise, bold line and are ideal for dramatic looks. Gel eyeliners offer a balance between pencil and liquid, providing a smooth application and long-lasting wear. Felt-tip eyeliners are similar to liquid but with a pen-like applicator for easier control. Choose the type based on your skill level and the look you want to achieve.
ColorWhile black and brown are the most common eyeliner colors, there are many other shades available, including blue, green, purple, and even white. Black is versatile and works for most looks, while brown offers a softer, more natural appearance. Colored eyeliners can add a fun pop to your makeup and highlight your eye color. Consider your eye color, skin tone, and the occasion when selecting an eyeliner color.
FormulaThe formula of an eyeliner can affect its application, wear time, and suitability for different skin types. Waterproof formulas are ideal for long-lasting wear and for those with oily skin or watery eyes. Smudge-proof formulas are great for a clean, defined look that lasts all day. If you have sensitive eyes or wear contact lenses, look for hypoallergenic or ophthalmologist-tested formulas. Choose a formula that matches your lifestyle and skin needs.
FinishEyeliner finishes can range from matte to glossy to metallic. Matte finishes offer a classic, understated look, while glossy finishes provide a sleek, modern appearance. Metallic finishes add a touch of shimmer and are perfect for special occasions or a night out. Consider the overall look you want to achieve and the occasion when selecting an eyeliner finish.
Application EaseThe ease of application can vary greatly between different eyeliners. Pencil eyeliners are generally the easiest to apply and are great for beginners. Liquid and felt-tip eyeliners require a steadier hand and more practice but offer precise lines. Gel eyeliners can be applied with a brush, providing control and versatility. Consider your skill level and how comfortable you are with applying eyeliner when making your choice.
LongevityThe longevity of an eyeliner refers to how long it stays on without fading or smudging. Long-wearing eyeliners are ideal for all-day wear or special events where you need your makeup to last. If you have oily skin or live in a humid climate, look for eyeliners that are specifically designed to be long-lasting and resistant to smudging. Choose an eyeliner with the longevity that matches your daily activities and needs.

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