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10 Best Eyeshadow Brand 2025 in the United States

From leading brands and best sellers available on the web.

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Morphe 18C

MORPHE

Morphe 18CT Makeup Palette - Matte Essentials Artistry Palette with Cool-Toned, All Matte Shades - Made to Build, Blend & Layer Flawlessly for Everyday, Versatile Makeup Looks (0.68 oz)

#1

Winner

Julep Eyes

Julep

Editor’s Choice

Julep Eyeshadow 101 Crème-to-Powder Waterproof Eyeshadow Stick – Stone Matte – Long-Lasting, Crease-Proof, Medium Brown Matte Eyeshadow with Built-in Smudger

Sponsored

Morphe 18C

MORPHE

Morphe 18CT Makeup Palette - Matte Essentials Artistry Palette with Cool-Toned, All Matte Shades - Made to Build, Blend & Layer Flawlessly for Everyday, Versatile Makeup Looks (0.68 oz)

#2
URBAN DECA

URBAN DECAY

URBAN DECAY Naked 2 Basics Eyeshadow Palette, Velvety Matte Finish, 6 Nude Taupe & Brown Neutral Eye Shadows, Natural Everyday to Smokey Eye Makeup Looks, Travel Friendly Size, Vegan, Cruelty-free

#3
URBAN DECA

URBAN DECAY

URBAN DECAY Naked 3 Mini Eyeshadow Palette, Soft Pink Neutral Eye Makeup, Matte & Shimmer Finish, 6 Rosy Nude Eye Shadows, Natural Everyday to Smokey Eye, Travel Friendly Size, Vegan, Cruelty-free

#4
Urban Deca

URBAN DECAY

Urban Decay Naked 3 Eyeshadow Palette, Soft Pink Neutral Makeup Palette, Matte, Metallic, Shimmer Finish, 12 Mauve Brown & Nude Eye Shadows, Natural Soft Glam Smokey Eye Makeup, Vegan, Cruelty-free

#5
LAURA GELL

LAURA GELLER NEW YORK

LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look

#6
URBAN DECA

URBAN DECAY

URBAN DECAY Naked Half Baked Mini, Bronze Neutral Eyeshadow Palette, Matte, Metallic, Shimmer & Glitter Finish, 6 Warm Beige & Brown Eye Shadows, Travel Friendly Size, Vegan, Cruelty-free

#7
Julep Eyes

Julep

Julep Eyeshadow 101 Crème-to-Powder Waterproof Eyeshadow Stick – Pearl & Rose Shimmer – Long-Lasting, Crease-Proof, Radiant Shimmer Eyeshadow with Built-in Smudger

#8
LUXAZA PRO

LUXAZA PRO

LUXAZA PRO Neutral Eyeshadow Stick Makeup Set, Metallic Shimmer Matte Cream Eye Shadow Eyeliner Brightener Pencil Crayon - Classic 6PCS A016

#9
Urban Deca

URBAN DECAY

Urban Decay Naked Reloaded Eyeshadow Palette, Nude Bronze Neutral Eyeshadows, Matte, Metallic, Shimmer Finish, 12 Warm Bronze Eye Shadows, Natural Soft Glam Smokey Eye Makeup, Vegan, Cruelty-free

#10
wet n wild

wet n wild

wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Champagne Room

More products we considered

Morphe Makeup Palette - Power Multi-Effects Palette with Mattes, Shimmers, Duochromes & Silk Slip Toppers - Made to Build, Blend & Layer for Everyday Versatile Makeup Looks - Lunarious (0.65 oz)

Morphe Makeup Palette - Power Multi-Effects Palette with Mattes, Shimmers, Duochromes & Silk Slip Toppers - Made to Build, Blend & Layer for Everyday Versatile Makeup Looks - Lunarious (0.65 oz)

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