10 Best Eyeshadow Primers 2025 in the United States

The Elizabeth Mott Thank Me Later Eye Primer stands out in the eyeshadow primer category with its unique blend of benefits that cater to a variety of users, including those with mature skin. One of its main strengths is the ability to grip eyeshadow, ensuring vibrant color payoff and reducing fallout, which can be particularly beneficial for makeup enthusiasts seeking long-lasting wear. The lightweight, non-greasy formula is another positive feature; it feels comfortable on the skin and minimizes the need for touch-ups throughout the day. Additionally, it includes skin-friendly ingredients that help to even out skin tone and conceal fine lines, making it an excellent choice for those concerned about aging skin.

However, there are some drawbacks worth noting. While the primer is designed for all skin types, individuals with very oily eyelids may find that oil control isn't as robust as some specialized formulas on the market. There might also be a learning curve for those unfamiliar with how to apply eye primers effectively, as it's important to let it dry before applying eyeshadow for optimal results. Finally, the product size of 10g may feel small to some, especially considering its price point, which could make it less appealing to budget-conscious consumers.

This eye primer is ideal for those looking for a product that not only enhances makeup longevity but also offers skin care benefits. It's particularly suited for users with mature skin, but those with extremely oily eyelids may need to explore additional oil control options.

The Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eye primer that offers a smooth and even base for eyeshadow, making colors pop and stay crease-free throughout the day. The formula is cream-based and comes with a flocked wand applicator for precise application.

It includes Dermaxyl and Kalpariane, which help reduce the appearance of fine lines and enhance skin elasticity and hydration, making it ideal for mature eyes. The optical blurring pigments in the primer minimize redness and improve tone and texture, providing a soft-focus effect that can be especially useful for tired or hooded eyes.

The product is vegan, paraben-free, and cruelty-free, which is a significant advantage for those conscious about their beauty product choices. It works well with various eyeshadow finishes, from metallic to matte, ensuring vibrant and long-lasting color.

The e.l.f. Lock It Down Eyeshadow Primer is designed to provide a smooth, creamy base for your eyeshadow, making it easier to apply and longer-lasting. Ideal for all skin types, this primer offers a sheer finish that can intensify the color of both liquid and powder eyeshadows. Users will appreciate that it helps prevent smudging and creasing, ensuring your eye look stays intact throughout the day.

The formula is non-greasy and easy to apply with your fingertips, creating a smooth canvas for makeup application. In terms of ingredients, the primer is made from skin-loving components and is both vegan and cruelty-free, making it an ethical choice for conscious consumers. However, some might find that the sheer finish does not provide enough coverage if they have discoloration on their eyelids. Additionally, while it increases wear time, those with very oily eyelids might need a setting powder for optimal results.

This product is suitable for individuals looking for an affordable, ethical primer that enhances eyeshadow color and longevity.