10 Best Hair Lighteners 2025 in the United States

L'Oréal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color in LB01 Extra Light Ash Blonde is designed for those seeking a reliable hair lightener. One of its standout features is the fade-defying technology, which helps maintain color vibrancy over time. With more than 50 shades to choose from, it offers plenty of options for users wanting to customize their hair color, from ash blonde to deeper hues. The inclusion of a Care Supreme Conditioner with Shine Serum is a major plus, as it nourishes the hair while coloring, ensuring a silkier feel and a healthy shine post-application.

The gel formulation is user-friendly, allowing for a straightforward application, which is great for beginners or those who prefer a less messy process. Additionally, L'Oréal is known for its innovations in hair color, providing a sense of trust in the quality and effectiveness of the product.

This product is ideal for those looking for a dependable hair lightener that offers both color and conditioning benefits. It is essential to manage expectations regarding the final shade achieved.

The L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in 205 Bleach Blonding is designed for those looking to achieve a bold, bright, and multi-tonal blonde look. One of its main strengths is the vibrant color payoff, which many users appreciate for its eye-catching results. The product also includes a Power Shimmer Feria Conditioner that helps smooth and seal the color, providing some conditioning benefits alongside the dyeing process, which is a plus for maintaining hair health during and after coloring.

In terms of lightening strength, this product is targeted at those who want a significant change in hair color, making it suitable for individuals looking to go several shades lighter. The gel formulation makes application relatively easy, allowing for a mess-free experience. Additionally, the extensive range of shades offered by Feria means you can find a color that suits your personal style.

However, there are a few drawbacks worth noting. The bleaching process can lead to hair damage, especially for those with already compromised or fine hair. Users with sensitive scalps may also find that the strong ingredients can cause irritation if not used properly. Furthermore, while the conditioner included helps to mitigate some damage, it may not be sufficient for everyone, especially after a high-strength bleaching treatment.

Since this is a permanent hair color, users should be prepared for the commitment involved, as maintenance is required to keep the color fresh and vibrant. For those who love experimenting with their hair and appreciate the ability to achieve salon-like results at home, this product can be a good fit, but it comes with the responsibility of proper aftercare.

The Schwarzkopf Keratin Blonde Hair Dye Platinum Blonde 001 Ultra Lightening Kit is a powerful hair lightener that can lift hair color up to 9 levels. This makes it an excellent choice for those with darker hair shades seeking a platinum blonde look. The formulation is a cream enriched with keratin, which helps protect the hair from breakage during the lightening process. Additionally, it includes a 3-step Bond Enforcing System that strengthens the hair, potentially leaving it 5 times stronger after use.

This kit is designed to be inclusive of all hair textures, preserving natural curls and patterns while delivering a high lift. The developer volume and presence of conditioning ingredients like a pre-color serum with vitamin B6 and collagen ensure that the hair is primed for an even color result, and the included 2-in-1 purple repair mask helps combat any yellow tones, adding shine. The precision applicator makes it easy to apply, even for those who are not experts.

Users with longer hair (beyond shoulder length) may need to purchase two boxes for full coverage. While the product aims to reduce damage, it's essential to understand that any bleaching process involves some level of hair stress. Contact options for professional advice are available, which could be particularly helpful for first-time users or those with specific concerns.