10 Best Keratin Shampoos 2025 in the United States

The Keranique Volumizing Shampoo and Conditioner Set is designed specifically for women with thin, fine hair. It aims to boost volume and reduce hair breakage with its unique Keratin Amino Complex and biotin. The product is formulated without harmful chemicals like sulfates, dyes, and phosphates, making it gentle on the scalp and suitable for color-treated hair as well. Its volumizing properties are effective, adding a natural lift without leaving heavy residue, which could be beneficial for those struggling with flat, lifeless hair.

It also addresses hair thinning by strengthening each hair strand, potentially enhancing hair thickness and health. Additionally, the set is cruelty-free, aligning with ethical consumer choices. However, while it promises anti-frizz benefits, individual results may vary, and it may not be as effective for those with severe frizz issues or extremely dry hair. The scent is not specifically described, so users with sensitivities to fragrance might want to be cautious.

The set requires regular use to see noticeable results, which might not be ideal for someone looking for a quick fix. This product is a good choice for women with thin, fine hair who are looking for a gentle, volumizing shampoo and conditioner that supports hair growth and strength over time.

Pureology Hydrate Moisturizing Shampoo is designed for medium to thick dry, color-treated hair, making it a strong choice for those who often color their hair or struggle with dryness. Its sulfate-free and vegan formulation ensures that it's gentle on the hair and scalp, helping to maintain color vibrancy without harsh chemicals. The inclusion of emollient Jojoba not only hydrates but also adds softness, while Green Tea supports scalp health and Sage stimulates hair follicles, promoting hair wellness.

A significant benefit of this shampoo is its moisturizing properties, which are particularly beneficial for individuals with dry or damaged hair. Users can expect their hair to feel soft, shiny, and touchable after use, addressing common issues like dryness and frizz effectively. The creamy texture allows for easy application, ensuring that it spreads well throughout the hair.

However, there are some considerations to keep in mind. While it excels in hydration, those with fine or oily hair may find it a bit too heavy, possibly leading to a weighed-down feeling. Additionally, the need for a dime-sized amount may be misleading for users with longer or thicker hair, as they might require more product for effective cleansing. The scent, which is primarily Green Tea, may not appeal to everyone, as fragrance preferences vary widely. This shampoo is suitable for regular use, but users should monitor their hair's response to maintain a balance between hydration and weight. Those who prioritize a vegan, salon-quality product will appreciate Pureology's commitment to these values.

Pureology Strength Cure Shampoo is designed to cater to adults with damaged and color-treated hair. One of its standout features is its ability to repair hair damage by up to 97%, making it a solid choice for anyone struggling with split ends or the effects of heat styling. The formula is enriched with plant-based protein Keravis, which strengthens hair strands, and Astaxanthin, an antioxidant that helps heal and protect the hair from further damage. Its sulfate-free and paraben-free composition makes it suitable for those with color-treated hair, ensuring your color remains vibrant while also getting the nourishment it needs.

The scent is another appealing aspect, featuring a refreshing blend of water flower, raspberry, and peach, which can make your hair care routine feel more enjoyable. This shampoo's moisturizing properties are effective, as it cleanses without overly stripping the hair of its natural oils, helping to soften and smoothen the hair, which is essential for frizz control.

If you're considering daily use, it's worth noting that while the shampoo is rich and effective, some may find it a bit heavy for frequent application, especially if they have fine or oily hair. Additionally, the price point can be on the higher side compared to typical shampoos, which may not appeal to budget-conscious shoppers. Those with extremely oily scalps might need to follow up with a clarifying shampoo occasionally to avoid any buildup.