10 Best Lightening Shampoos 2024 in the US

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Anti-Brass Toning: Effectively neutralizes unwanted orange undertones in dark blondes and brunettes.

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Color-Depositing: Deposits blue-violet pigments to maintain and enhance cool tones.

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Nourishing Formula: Suitable for color treated and natural hair, providing nourishment while enhancing and restoring cool tones.

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Brass Off Collection Synergy: Part of a regimen that works together to neutralize brassy tones quickly when used with the Brass Off mask.

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Easy Application: Simple to use with gloves, lather and rinse process, with optional extended leave-in time for intensified results.

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Brightens Blondes: Keeps blonde hair bright and vibrant.

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Gentle Cleansing: Gently cleanses hair with a rich lather.

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Softness and Smoothness: Adds softness and smoothness to hair.

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Sulfate-Free Formula: Gentle on hair, maintains color without harsh sulfates.

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Brass Toning: Neutralizes yellow and orange tones in blonde and silver hair.

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Hydrating Ingredients: Infused with Hibiscus for deep moisture and care.

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Vegan and Safe: Free from sulfates, parabens, and harsh salts.

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L'Oreal Paris Quality: Combines advanced technology with high-quality care.

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Gradual Lightening: Mild cleanser for a lighter, sunlit blonde shade.

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Active Ingredients: Formulated with citrus, chamomile, and BlondeMend Technology.

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Safe for Color-Treated Hair: Suitable for natural, color-treated, or highlighted hair.

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Optimal Lightening: Best used with shampoo, conditioner, and in-shower treatment.

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Flexible Usage: Use every wash, whether weekly or daily.

1.

Brightens Blonde Hair: Keeps blondes bright and vibrant.

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Gentle Cleansing: Gently cleanses with a rich lather.

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Deep Nourishment: Deeply nourishes bleached, double-processed, or high-lifted blonde hair.

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Lightweight Formula: Nourishes hair without adding weight.

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Instant Detangling: Instantly detangles hair for easy combing.

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Lighten and Tone: Maintains natural tones and highlights.

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Free from Harsh Chemicals: Paraben, phthalate, ammonia, and silicone free.

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Safe for Color-Treated Hair: Enhances blonde tones for treated and natural hair.

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Cruelty Free & Vegan: Ethically made, suitable for vegan use.

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Sustainable Packaging: Made with 50% recycled material.

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Shinier, Salon Fresh Hair: Nourishes for visibly healthier hair, revitalizes color treated tones.

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Revitalize Highlights: Reveals multi-dimensional tones when used with Highlight Activating Conditioner.

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Remove Dullness: Formulated with avocado oil and Vitamin C for a healthier looking shine.

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Hair Nourishment: Best results when used with John Frieda Sheer Blonde Highlight Activating Conditioner.

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For Blonde Hair: Suitable for natural or color-treated hair, including highlights and lowlights.

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Hair Strengthening: Returns hair to its strongest state with each use.

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Shine Enhancement: Designed to make hair shinier and healthier.

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Nourishment and Protection: Instantly nourishes and protects hair.

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Illumination: Illuminates hair for a radiant look.

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Value Pack: Comes in a pack of 3.