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10 Best Loreal Mascaras 2025 in the United States

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Our Top Picks

#1

Winner

L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Blackest Black, 0.27 Fl Oz (1 Count)

Rating
9.9
Chosen by1,313
Brush Type
Longevity

Most important from
71979 reviews

Brush Type
Achieves the same long and full lash results as using multiple mascaras, thanks to its perfect wand.
Longevity
This mascara not only lengthens lashes but keeps them lifted all day long, even with glasses on.

The L'Oreal Paris Telescopic Original Lengthening Mascara in Blackest Black is designed to give your lashes impressive length and separation. One of its standout features is the precision brush, which helps in coating each lash individually, preventing clumping and giving a defined look. This makes it suitable for those who want a clean, elongated lash appearance. The formula is also fragrance-free, which can be a plus for those with sensitive eyes or who wear contact lenses, reducing the risk of irritation.

Additionally, it has been tested by ophthalmologists and is allergy tested, adding extra peace of mind for users with specific concerns about eye products. The mascara is described as smudge-proof, contributing to its longevity and ensuring that it stays put throughout the day without flaking or running, which is critical for all-day wear. However, while it is effective at lengthening, it may not provide as much volume as some users might prefer. If you are looking for a product that provides both dramatic volume and length, you might need to layer it with another volumizing mascara.

The washable formula is convenient for easy removal at the end of the day, but it might not be the best option for those who need a waterproof solution. This mascara is a great choice if you prioritize length and separation, have sensitive eyes, or wear contacts, but it may fall short in delivering volume and might not be ideal for all-day waterproof wear.

Rating
9.9
Chosen by1,313
Brush Type
Longevity

Most important from
71979 reviews

Brush Type
Achieves the same long and full lash results as using multiple mascaras, thanks to its perfect wand.
Longevity
This mascara not only lengthens lashes but keeps them lifted all day long, even with glasses on.
#2

L'Oreal Paris Makeup Voluminous Original Mascara, Deep Burgundy, 0.26 Fl Oz

Rating
9.8
Brush Type
Formula
Color

Most important from
114641 reviews

Brush Type
The brush effectively picks up every lash, making them look longer and fuller without clumping.
Formula
This mascara formula is moisturizing, volumizing, and lengthening, providing a classic and reliable performance.
Color
The burgundy color subtly enhances green and hazel eyes without looking vivid, adding a unique touch to your look.
Longevity
The mascara offers great coverage, doesn't smear, and is water-resistant, making it reliable even during water activities or emotional moments.

The L'Oreal Paris Makeup Voluminous Original Mascara in Deep Burgundy offers a unique color option for those looking to switch from traditional black or brown mascaras. The Volume Maximizing Brush thickens lashes evenly without clumping, which is great for achieving a fuller look.

The formula is also suitable for sensitive eyes and contact lens wearers, making it accessible to a wider range of users. Additionally, the washable formula makes it easy to remove at the end of the day. However, while the mascara claims to build lashes up to 5 times their natural thickness, some users might find the volumizing effect less dramatic compared to other high-end options.

The longevity is decent but might require touch-ups throughout the day. The inclusion of conditioning ingredients could be an added bonus for those concerned about lash health. This mascara is a solid choice for everyday use, particularly for those interested in a standout color and easy removal.

Rating
9.8
Brush Type
Formula
Color

Most important from
114641 reviews

Brush Type
The brush effectively picks up every lash, making them look longer and fuller without clumping.
Formula
This mascara formula is moisturizing, volumizing, and lengthening, providing a classic and reliable performance.
Color
The burgundy color subtly enhances green and hazel eyes without looking vivid, adding a unique touch to your look.
Longevity
The mascara offers great coverage, doesn't smear, and is water-resistant, making it reliable even during water activities or emotional moments.
#3

L'Oreal Paris Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 Fl Oz., 2 Count

Rating
9.6
Longevity

Most important from
45669 reviews

Longevity
One little coat of this mascara base and then your favorite mascara looks great and is long-lasting.

The L’Oréal Paris Voluminous Lash Boosting Conditioning Primer Mascara is designed to enhance your lashes by providing a boosting effect to lengthen, thicken, and amplify. It comes with a lightweight formula that not only adds volume and length immediately but also conditions the lashes over time, leaving them soft and nourished. The primer is white in color, which might be a consideration for those who prefer a more traditional black primer base under their mascara.

The product is part of L’Oréal's extensive beauty line, known for quality and innovation in personal care. The mascara primer's brush type is designed to evenly coat and separate each lash, ensuring an even application. However, as it is a primer, it requires a follow-up with a regular mascara to achieve the desired look, which could be seen as an extra step in your makeup routine.

The lightweight coverage provides a natural finish, suitable for everyday wear, but may not be ideal for those seeking a more dramatic or heavy lash look without additional products. This primer is excellent for those looking to enhance the effectiveness of their mascara while nourishing their lashes over time, but it does require an additional step and may not suit those looking for a one-step, dramatic lash solution.

Rating
9.6
Longevity

Most important from
45669 reviews

Longevity
One little coat of this mascara base and then your favorite mascara looks great and is long-lasting.

Buying Guide for the Best Loreal Mascaras

Choosing the right mascara can significantly enhance your makeup routine by adding volume, length, and definition to your lashes. When selecting a mascara, it's important to consider your specific needs and preferences, as well as the unique features of different mascaras. Here are some key specifications to help you make an informed decision.
Brush TypeThe brush type of a mascara is crucial because it determines how the product is applied to your lashes. There are various brush types, including straight, curved, and hourglass-shaped brushes. Straight brushes are great for evenly coating lashes, curved brushes help lift and curl lashes, and hourglass-shaped brushes can add volume. Choose a brush type based on the effect you want to achieve: for lengthening, go for a straight brush; for curling, a curved brush; and for volumizing, an hourglass-shaped brush.
FormulaThe formula of a mascara affects its performance and how it feels on your lashes. There are different formulas such as waterproof, volumizing, lengthening, and curling. Waterproof formulas are ideal for long-lasting wear and resisting smudging, but they can be harder to remove. Volumizing formulas add thickness to your lashes, lengthening formulas extend the length, and curling formulas help to lift and curl your lashes. Consider your daily activities and desired lash look when choosing a formula.
ColorMascara comes in various colors, with black and brown being the most common. Black mascara provides a bold, dramatic look, while brown mascara offers a more natural appearance. There are also colored mascaras available for a fun, playful look. Choose a color based on your personal style and the occasion. For everyday wear, brown or black is usually a safe choice, while colored mascaras can be used for special events or to make a statement.
LongevityLongevity refers to how long the mascara lasts without flaking, smudging, or fading. Some mascaras are designed to last all day, while others may need reapplication. If you have a busy schedule or need your makeup to last through various activities, look for long-wearing or waterproof mascaras. For shorter wear times or less demanding days, a regular formula may suffice. Consider your daily routine and how long you need your mascara to last when making your choice.
IngredientsThe ingredients in a mascara can affect its performance and how it interacts with your skin and eyes. Some mascaras contain nourishing ingredients like vitamins and oils that can help condition your lashes. Others may be free from certain chemicals or allergens, making them suitable for sensitive eyes. If you have sensitive eyes or wear contact lenses, look for mascaras labeled as hypoallergenic or ophthalmologist-tested. Always check the ingredient list if you have specific concerns or allergies.

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