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10 Best Makeup Lines 2025 in the United States

From leading brands and best sellers available on the web.

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LAURA GELL

LAURA GELLER NEW YORK

LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten To Go Travel Size Color Correcting Powder Foundation - Golden Medium - Buildable Light to Medium Coverage - Demi-Matte Natural

#1

Winner

LAURA GELL

LAURA GELLER NEW YORK

Editor’s Choice

LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Medium - Buildable Light to Medium Coverage - Demi-Matte Natural Finish

Sponsored

LAURA GELL

LAURA GELLER NEW YORK

LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten To Go Travel Size Color Correcting Powder Foundation - Golden Medium - Buildable Light to Medium Coverage - Demi-Matte Natural

#2
Tatcha The

TATCHA

Tatcha The Serum Stick | Smooth Dry Fine Lines Instantly, Face & Eye Brightener Stick 8 G | 0.28 oz

#3
Elizabeth

Elizabeth Mott

Editor’s Choice

Elizabeth Mott Thank Me Later Blurring Face Primer SPF30 - Liquid Base Primer for Perfect Skin Makeup Application and All-Day Wear - Cruelty-Free Long Lasting Hydrating Power Grip Formula, 30 g

#4
IT Cosmeti

IT Cosmetics

IT Cosmetics Bye Bye Under Eye Full Coverage Concealer - for Dark Circles, Fine Lines, Redness & Discoloration - Waterproof - Natural Finish – 20.0 Medium (N), 0.4 fl oz

#5
NYX PROFES

NYX PROFESSIONAL MAKEUP

NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil, Vivid Rich Mechanical, Creamy Retractable Eyeliner - Quartz Queen, White Eyeliner

#6
Rimmel Lon

Rimmel

Rimmel London Scandaleyes Waterproof Gel Pencil Eyeliner, Long-Wearing, Ultra-Smooth, Smudge-Proof, 001, Black, 0.04oz

#7
IT Cosmeti

IT Cosmetics

IT Cosmetics Celebration Foundation, Light (W) - Full-Coverage, Anti-Aging Powder Foundation - Blurs Pores, Wrinkles & Imperfections - With Hydrolyzed Collagen & Hyaluronic Acid - 0.3 oz Compact

#8
KAHI Wrink

KAHI

KAHI Wrinkle Bounce Multi Balm Facial Moisturizer | All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm Stick | Daily Face Moisturizer Stick (0.32 fl oz)

#9
e.l.f. No

e.l.f.

e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black 0.006 Oz

#10
IT Cosmeti

IT Cosmetics

IT Cosmetics Hyaluronic Acid Serum Visibly Plumps Skin & Smooths Lines In 2 Weeks - With Peptide + Vitamin B5 - Vegan Formula - 1 fl oz

More products we considered

Belloccio's Professional Cosmetic Airbrush Makeup Foundation 1/2oz Bottle: Deep Ebony - Dark with Neutral Undertones

Belloccio's Professional Cosmetic Airbrush Makeup Foundation 1/2oz Bottle: Deep Ebony - Dark with Neutral Undertones

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bellapierre Mineral Foundation SPF 15 - Loose Powder Foundation | Vegan & Cruelty Free Natural Makeup | Full Coverage Matte Finish | Hypoallergenic | Oil & Talc Free - 0.32 Oz - Chocolate Truffle

bellapierre Mineral Foundation SPF 15 - Loose Powder Foundation | Vegan & Cruelty Free Natural Makeup | Full Coverage Matte Finish | Hypoallergenic | Oil & Talc Free - 0.32 Oz - Chocolate Truffle

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MANIC PANIC Dreamtone Flawless White Liquid Foundation - Full Coverage White Foundation And Color Corrector with Demi Matte Finish - Cosplay, Halloween Makeup, & Everyday Use (0.96oz)

MANIC PANIC Dreamtone Flawless White Liquid Foundation - Full Coverage White Foundation And Color Corrector with Demi Matte Finish - Cosplay, Halloween Makeup, & Everyday Use (0.96oz)

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MANIC PANIC Goth White Cream To Powder Foundation

MANIC PANIC Goth White Cream To Powder Foundation

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bellapierre BB Cream with SPF 20 - Tinted Sunscreen, Concealer, Matte Foundation, & Moisturizing Face Cream | Lightweight Formula + Pump Top Applicator | Non-Toxic & Paraben Free | 1.7 Oz - Dark Cool

bellapierre BB Cream with SPF 20 - Tinted Sunscreen, Concealer, Matte Foundation, & Moisturizing Face Cream | Lightweight Formula + Pump Top Applicator | Non-Toxic & Paraben Free | 1.7 Oz - Dark Cool

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