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10 Best Non Toxic Shampoos 2025 in the United States

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Our Top Picks

#1

Winner

The Honest Company 2-in-1 Cleansing Shampoo + Body Wash | Gentle for Baby | Naturally Derived, Tear-free, Hypoallergenic | Fragrance Free Sensitive, 10 fl oz

The Honest Company 2-in-1 Cleansing Shampoo + Body Wash for Sensitive Skin stands out for its gentle, hypoallergenic formula that is ideal for babies and suitable for the whole family. One of the major strengths is its naturally derived ingredients, including chamomile extract and aloe, which are known for their soothing properties. The absence of harmful chemicals like parabens, sulfates, and synthetic fragrances makes it a safe option for sensitive skin and an attractive choice for those seeking non-toxic products.

Additionally, it is tear-free, cruelty-free, and recognized by the National Eczema Association (NEA), which further underscores its suitability for sensitive skin users. Its availability in various scents, though this specific product is fragrance-free, provides options for different preferences. This product is highly recommended for families, especially those with young children or individuals with sensitive skin, looking for a gentle and safe cleansing option.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Ingredients
The Honest Company is committed to using natural and safe ingredients, free from harsh chemicals, sulfates, parabens, and synthetic fragrances.
Scent
The formula is mild yet effective, with a light, pleasant scent that isn't overpowering.
#2

Puracy Shampoo & Body Wash for Children - Perfect Skin, Pure Ingredients - with 12 Fruit & Vegetable Extracts for Silky Smooth Skin, Gentle Citrus Grove Aromas, 98.8% from Mother Nature 48 Oz

Puracy Shampoo & Body Wash for Children is a thoughtfully formulated product prioritizing natural and gentle ingredients. Its composition includes 12 fruit and vegetable extracts, which contribute to its moisturizing and hydrating properties. This makes it a great option for children with sensitive skin, including conditions like eczema and cradle cap. The shampoo is pH balanced at 5.5, which is crucial for maintaining the natural balance of your baby's skin and hair.

The scent, described as Citrus Grove, brings a fresh and pleasant aroma without being overpowering, and the natural origin of the scent ensures it won't irritate sensitive noses. This product stands out for its rigorous avoidance of harsh chemicals like sulfates, parabens, and artificial dyes, making it a safe and non-toxic choice for daily use. It’s also vegan and never tested on animals, which could be important for ethically-conscious parents.

It should be noted that the natural formulation means it may not lather as much as some conventional shampoos, which might be an adjustment for some users. Its ability to rinse cleanly with just one cup of water is a handy feature for quick and easy bath times. All in all, Puracy Shampoo & Body Wash combines safety, efficacy, and ethical considerations, making it a strong contender for parents seeking a gentle and natural option for their child's hair and skin care.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Ingredients
The citrus smell is amazing and the ingredients are clean.
Scent
Mild, subtly pleasant-smelling, and great as both shampoo and body wash.
#3

Avalon Organics Rosemary Shampoo, 32 fl oz

Avalon Organics Rosemary Shampoo is a great option for those looking for a non-toxic shampoo that builds volume and is suitable for thin hair. The formula is plant-based and made with organic botanicals and essential oils, which are known for being gentle on the scalp and hair. It is also EWG Verified, meaning it meets stringent health and safety criteria, and has no GMOs, parabens, harsh preservatives, synthetic colors or fragrances, phthalates, or sulfates. This makes it a safer choice for those looking to avoid chemicals in their personal care products.

Additionally, the shampoo is cruelty-free and recognized by the Leaping Bunny Program, assuring users that no animal testing was involved in its production. The rosemary scent is refreshing and invigorating, which can enhance the washing experience. While it is specifically formulated for thin hair, users with other hair types may not see the same volumizing benefits. Some users might also find the lack of synthetic fragrances means the scent is less pronounced compared to other commercial shampoos.

This shampoo is ideal for adults with thin hair looking for a natural, cruelty-free option that builds volume.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Ingredients
The organic formula is fantastic, breaking down natural oils without stripping the hair.
Scent
The rosemary scent is delightful and refreshing, adding to the overall pleasant experience.

Buying Guide for the Best Non Toxic Shampoos

Choosing the right non-toxic shampoo is essential for maintaining healthy hair and scalp while avoiding harmful chemicals. Non-toxic shampoos are formulated without harsh ingredients that can cause irritation or long-term health issues. When selecting a non-toxic shampoo, it's important to consider various factors to ensure it meets your specific needs and preferences. Here are some key specifications to look for and how to navigate them.
IngredientsIngredients are the substances used to formulate the shampoo. This spec is crucial because it determines the safety and effectiveness of the product. Look for shampoos that are free from sulfates, parabens, phthalates, and synthetic fragrances, as these can be harmful. Instead, opt for shampoos with natural and organic ingredients like aloe vera, coconut oil, and essential oils. If you have sensitive skin or allergies, check for hypoallergenic ingredients. Your specific hair type and concerns, such as dryness or dandruff, can guide you in choosing the right ingredients.
CertificationsCertifications are endorsements from reputable organizations that verify the product's safety and quality. This spec is important because it provides assurance that the shampoo meets certain standards. Look for certifications like USDA Organic, Ecocert, or EWG Verified, which indicate that the product is free from harmful chemicals and environmentally friendly. If you prioritize cruelty-free products, check for certifications from Leaping Bunny or PETA. Choose certifications that align with your values and health priorities.
pH LevelThe pH level measures the acidity or alkalinity of the shampoo. This spec is important because it affects the health of your scalp and hair. A balanced pH level (around 5.5) helps maintain the natural oils and prevents dryness or irritation. Shampoos with a pH level that is too high or too low can disrupt the scalp's natural balance. If you have a sensitive scalp or color-treated hair, look for shampoos with a balanced pH level to avoid damage and maintain hair health.
ScentThe scent of a shampoo is the fragrance it emits. This spec is important because it can enhance your overall experience and leave your hair smelling pleasant. Non-toxic shampoos often use natural essential oils for fragrance instead of synthetic chemicals. If you prefer a mild scent, look for shampoos with subtle fragrances like lavender or chamomile. For a more invigorating experience, choose shampoos with stronger scents like peppermint or citrus. Your personal preference and any sensitivities to fragrances should guide your choice.
Hair Type CompatibilityHair type compatibility refers to how well the shampoo works with different hair types. This spec is important because using a shampoo that matches your hair type can improve its effectiveness. Shampoos are often formulated for specific hair types such as oily, dry, curly, or color-treated hair. If you have oily hair, look for a clarifying shampoo that removes excess oil. For dry or damaged hair, choose a moisturizing shampoo with nourishing ingredients. Understanding your hair type and its needs will help you select the right non-toxic shampoo.

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