10 Best Purple Shampoos 2025 in the United States

Fanola No Yellow Shampoo is designed specifically for people with platinum, light blonde, gray, bleached, or highlighted hair. One of its standout features is the intensity of its violet pigments, which effectively neutralize unwanted yellow tones and brassiness, helping to maintain a fresh blonde appearance between salon visits. This can be a game changer for those looking to extend the life of their color while achieving a cool, even tone.

The shampoo is enriched with antioxidant grape extract and silk proteins, which not only tone the hair but also provide moisturizing properties. This ensures that users not only see a visual improvement but also feel a healthier texture in their hair. The product is also sulfate-free, making it gentler on chemically treated hair, which is advantageous for those concerned about drying effects commonly associated with sulfates.

One thing to note is that while this shampoo is highly effective for many hair types, it may not be necessary for people with darker hair or those who don’t deal with brassiness. Additionally, the recommended frequency of use may vary—overuse can lead to a more purple-than-desired tone, so users need to pay attention to how their hair reacts. Fanola No Yellow Shampoo is particularly suitable for adults looking for professional-grade hair care at home. The coconut scent is a pleasant bonus, offering a refreshing experience during use. However, it may require a bit of trial and error to find the right application time for individual preferences, as some might prefer a shorter or longer duration when leaving it in their hair. This product stands out for its strong toning capabilities and nourishing ingredients, making it a worthwhile choice for anyone wanting to maintain their blonde without frequent salon visits, while also being mindful of hair health.

The Luseta Purple Shampoo and Conditioner Set is designed specifically for individuals with blonde or gray hair looking to maintain their color while minimizing brassy tones. One of its standout features is the intensity of pigment, which effectively neutralizes unwanted yellow hues. The formula is sulfate-free and paraben-free, making it a gentle option for color-treated hair, which many users will appreciate.

In terms of hair type compatibility, this set claims to work for all hair types, including curly and damaged hair, thanks to the inclusion of Cocos Nucifera oil that helps moisturize and repair split ends. This moisturizing property is crucial for maintaining healthy hair, especially for those who regularly color their locks.

The product can be used frequently, but it’s wise to follow the recommended usage to avoid any potential over-toning. The pH balance of both the shampoo and conditioner ensures that the products are safe for use without stripping hair of its natural oils. On the downside, while the shampoo effectively cleans and brightens, some users may find that it requires multiple applications for optimal results, especially if their hair is heavily brassy. Additionally, although formulated for all hair types, those with very oily hair might find it less ideal, as it may not provide enough cleansing power for their needs.

Redken Purple Shampoo with Violet Pigment is designed for those with blonde, bleached, or color-treated hair. It effectively neutralizes brassy and yellow undertones, thanks to its intense purple pigments, delivering a cooler blonde shade. This shampoo is particularly beneficial for maintaining color vibrancy and preventing fading, making it a great fit for those who want to extend the life of their hair color between salon visits.

Additionally, it's enriched with salicylic acid, proteins, amino acids, and glycerin, which help strengthen and repair hair from the core while adding moisture and shine, reducing breakage and leaving hair softer and smoother. The suggested use of 2-3 times a week with a short leave-in time of 3-5 minutes makes it convenient for regular maintenance without overloading the hair.

However, it's worth noting that the product information does not specify if it is sulfate-free, which could be a concern for those with sensitive scalps or those looking to avoid sulfates. This shampoo is a solid choice for anyone looking to keep their blonde hair vibrant and healthy while neutralizing unwanted brassiness.