10 Best Shampoos For Gray Hair 2025 in the United States

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is specially made for people with blonde, bleached, silver, or highlighted hair who want to keep their color fresh and avoid unwanted brassy tones. It uses purple dye to neutralize yellow and orange hues, which is great if your hair has a tendency to look dull or warm over time. The formula is sulfate-free and vegan, so it’s gentle and less likely to dry out your hair or irritate your scalp. Plus, it’s infused with hibiscus, which helps keep your hair moisturized and nourished while toning.

If you use it 2-3 times a week along with its matching conditioner, you’ll get the best results in maintaining cool, vibrant tones. While it does a good job at toning and moisturizing, it’s mainly designed for chemically treated hair and might not provide extra scalp care beyond being gentle. Also, since it’s a toning shampoo, using it every day isn’t recommended because it can sometimes cause a slight buildup or purple tint if left on too long. This shampoo is ideal for anyone with color-treated gray, blonde, or highlighted hair who wants an easy way to keep their color fresh without harsh chemicals.

Clairol Professional Shimmer Lights Purple Shampoo is designed specifically for gray, silver, and blonde hair, making it a strong choice for those looking to enhance their color while combating unwanted brassiness. One of its standout features is its ability to neutralize yellow tones, which is crucial for maintaining the vibrancy of gray or highlighted hair. It leaves hair shiny without leaving any residue, adding to a clean and refreshed look.

The moisturizing and nourishing properties of this shampoo are also worth noting. This helps to keep hair healthy, which is vital as gray hair can be more prone to dryness. Additionally, its sulfate-free formula is a great advantage since sulfates can strip hair of its natural oils, making it suitable for various hair types.

There are a couple of things to consider. While it effectively removes dullness and brassiness, it may require consistent use to maintain color effects, which could be a drawback for those looking for a quick fix. The floral scent is pleasant but might not be for everyone, especially if someone prefers a more neutral fragrance.

Clairol Professional Shimmer Lights Purple Shampoo is a solid option for adults with gray or highlighted hair who want to maintain a vibrant look and care for their hair. Its balance of color-enhancing and nourishing properties can make it a reliable part of your hair care routine, provided you're prepared for frequent application to achieve the best results.

The Aveda Shampure Nurturing Shampoo is a gentle daily cleanser especially suited for fine to medium hair. It contains 96% naturally derived ingredients and features abyssinian oil, which nourishes hair and adds shine without silicones. Its sulfate-free formula gently cleanses, helping to reduce dryness of the hair and scalp, a common concern for gray hair, which tends to be drier and more fragile.

The shampoo has a calming floral scent made from 25 plant essences like lavender and ylang ylang, providing a pleasant and soothing experience during washing. While it does not include color-enhancing ingredients specifically designed to brighten or tone gray hair, it supports hair health through gentle cleansing and nourishing components without harsh chemicals.

If you are looking for a mild, natural shampoo that keeps hair feeling soft and healthy, this product is a solid option. However, those aiming to enhance or maintain gray hair color tone may prefer products formulated specifically for that purpose.