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Store Brand Mascara

10 Best Store Brand Mascara 2025 in the United States

Name: essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Brand: essence
Price: 4.99 USD
Availability: InStock

From leading brands and best sellers available on the web.

Blinc Amplified Tubing Mascara, Ultra-Longwearing Washable, Soft-Glam Volumizing, Lengthening and Defining, Gluten & Cruelty Free, Black, 9mL / 0.30 Fl. OZ

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Winner

essence

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

9.8

score

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Blinc Amplified Tubing Mascara, Ultra-Longwearing Washable, Soft-Glam Volumizing, Lengthening and Defining, Gluten & Cruelty Free, Black, 9mL / 0.30 Fl. OZ

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Too Faced

Too Faced Better Than Sex Volumizing Mascara | Volume, Length + Peptides, 0.27 fl. oz., Black

9.6

score

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MAYBELLINE

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

9.4

score

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L’Oréal Paris

L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Blackest Black, 0.27 Fl Oz (1 Count)

9.2

score

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Lancôme

Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume, Length & Lift - Smudge Proof & Up To 24H Wear - Black - Travel Size

9.0

score

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IT Cosmetics

IT Cosmetics Superhero Mascara – Super Elastic Stretch Black Mascara for Volume & Length - Volumizing Mascara with Collagen, Biotin & Peptides – Suitable Makeup Mascara for Sensitive Eyes

8.7

score

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L’Oréal Paris

L'Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 1 Count

8.4

score

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Lancôme

Lancôme Cils Booster XL Enhancing Lash & Mascara Primer - Infused with Micro-fibers, Vitamin B5 and Vitamin E - Boosts Mascara Volume, Length & Curl

8.2

score

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L’Oréal Paris

L’Oréal Paris Voluminous Panorama Mascara, Volumizing and Lengthening Mascara, Washable Longwear and Smudge Resistant Make Up, Black, 0.33 Fl Oz

7.9

score

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#10

Honest Beauty

Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer | Lengthening + Volumizing | EWG Verified + Cruelty Free | Black, .27 fl oz

7.6

score

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More products we considered

LAURA GELLER NEW YORK Kajal Longwear Mascara - Lengthening, Defining, Curling, Buildable Formula Eye Makeup - Innovative Curling Brush - 1 count

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GrandeMASCARA Conditioning Peptide Mascara Brown

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stila HUGE Extreme Lash Mascara, Intense Black | Volume, Full Length, Curl, Lift, No Clump, Crunch or Smudge | Lightweight, Long-Lasting Buildable Eye Makeup Formula | 0.44 Fl. Oz.

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Babe Original 4 Real Mascara Black for Volume, Length, and Lift in Eyelashes, Defined & Flutterly Look, Vegan & Cruelty-Free, 8.5g

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Grande Cosmetics GrandeDRAMA Intense Thickening Mascara with Castor Oil, Volumizing, Conditioning, Buildable Formula

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How do we rank products for you?

Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

10 Best Store Brand Mascara 2025 in the United States

Blinc Amplified Tubing Mascara, Ultra-Longwearing Washable, Soft-Glam Volumizing, Lengthening and Defining, Gluten & Cruelty Free, Black, 9mL / 0.30 Fl. OZ

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

Blinc Amplified Tubing Mascara, Ultra-Longwearing Washable, Soft-Glam Volumizing, Lengthening and Defining, Gluten & Cruelty Free, Black, 9mL / 0.30 Fl. OZ

Too Faced Better Than Sex Volumizing Mascara | Volume, Length + Peptides, 0.27 fl. oz., Black

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Blackest Black, 0.27 Fl Oz (1 Count)

Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume, Length & Lift - Smudge Proof & Up To 24H Wear - Black - Travel Size

Elizabeth Mott Black Lengthening Smudge Proof, Water-Resistant Mascara, No Clump or Flake, Liquid Lash Extending Fiber Mascara with C-curve Silicone Brush, Full Length & Volume Lashes - 8 ml

Saie Mini Mascara 101 - Buildable + Lash Lengthening Mascara for Volumized Lashes - Strengthening, Clean Mascara - Formulated with Nourishing Ingredients - Black (0.17 oz)

Blinc Lash Extension Tubing Mascara, Extreme Lengthening and Defining Mascara with Biotin, Ultra-Longwearing Washable Mascara, Clean, Vegan and Cruelty-Free, 9mL / 0.30 Fl. OZ

Babe Original Pro Eyelash Separator, Removes Clumps on Mascara, Reusable Stainless Steel Lash Comb for Cleaning Lashes

Wander Beauty Unlashed Volume & Curl Mascara - Volumizing, Lash Curling Mascara - 9 in 1 Multitasking Smudge-Proof Black Mascara - Nourish & Reduce Fallout With Peach Leaf, Vitamin E & B5 (2 Pack)

IT Cosmetics Superhero Mascara – Super Elastic Stretch Black Mascara for Volume & Length - Volumizing Mascara with Collagen, Biotin & Peptides – Suitable Makeup Mascara for Sensitive Eyes

L'Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 1 Count

Lancôme Cils Booster XL Enhancing Lash & Mascara Primer - Infused with Micro-fibers, Vitamin B5 and Vitamin E - Boosts Mascara Volume, Length & Curl

L’Oréal Paris Voluminous Panorama Mascara, Volumizing and Lengthening Mascara, Washable Longwear and Smudge Resistant Make Up, Black, 0.33 Fl Oz

Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer | Lengthening + Volumizing | EWG Verified + Cruelty Free | Black, .27 fl oz

Drugstore Mascaras

Brow Mascaras

Small Brush Mascara

Sandistore Eyelash Mascaras

Good Mascara Brands

LAURA GELLER NEW YORK Kajal Longwear Mascara - Lengthening, Defining, Curling, Buildable Formula Eye Makeup - Innovative Curling Brush - 1 count

GrandeMASCARA Conditioning Peptide Mascara Brown

stila HUGE Extreme Lash Mascara, Intense Black | Volume, Full Length, Curl, Lift, No Clump, Crunch or Smudge | Lightweight, Long-Lasting Buildable Eye Makeup Formula | 0.44 Fl. Oz.

Babe Original 4 Real Mascara Black for Volume, Length, and Lift in Eyelashes, Defined & Flutterly Look, Vegan & Cruelty-Free, 8.5g

Grande Cosmetics GrandeDRAMA Intense Thickening Mascara with Castor Oil, Volumizing, Conditioning, Buildable Formula