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10 Best Under Eye Primer 2025 in the United States

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Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

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Our Top Picks

#1

Winner

Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)

The Catrice Under Eye Brightener is a great option for those looking to tackle dark circles under the eyes. Its creamy texture is enriched with hyaluronic acid and shea butter, which helps nourish and hydrate the skin. The light pink hue of the product is designed to counteract bluish tones, making the under-eye area look more awake and radiant. This primer offers medium coverage, which is enough to brighten the under-eye area without looking heavy or cakey. It can be applied easily with fingers, a sponge, or a brush, making it user-friendly for different preferences and skill levels.

Additionally, the product is vegan, cruelty-free, and free of parabens, gluten, fragrance, and phthalates, which is reassuring for those concerned about harmful ingredients and animal testing. However, it's important to note that for those with very deep dark circles, this primer alone might not provide full coverage, and following up with a concealer may be necessary. Also, as with any under-eye product, there's a potential for creasing, but this can be minimized by applying the product in thin layers and setting it with a powder.

The Catrice Under Eye Brightener is suitable for all skin types, including oily, combination, dry, and normal skin, and can be a valuable addition to your makeup routine to achieve a fresher, more alert appearance.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Texture
It blends smoothly and provides a subtle, natural-looking brightening effect without being glittery or too sparkly.
Finish
Perfect for achieving a 'no makeup' look, making you appear more youthful and vibrant.
Longevity
However, it may not have much staying power and might require reapplication during the day.
Coverage
Works well in combination with other concealers for enhanced coverage and staying power.
#2

Smashbox X BECCA Under Eye Brightening Cream Corrector | Vitamin E, Full Coverage + Color Corrector, 0.16 oz., Fair/Light

The Smashbox X BECCA Under Eye Brightening Cream Corrector is a versatile product designed to tackle dark under-eye circles. One of its standout features is its ability to color correct and neutralize blue tones, which can help to brighten the overall appearance of the under-eye area. The cream's texture is smooth and flexible, making it easy to apply and blend, providing a good base for further makeup application.

It contains Vitamin E, which nourishes the skin, adding a beneficial skincare component to its makeup role. The backlight technology used in this product helps to deflect light away from under-eye circles, further enhancing the brightening effect. This cream offers full coverage, which is ideal for those looking to conceal more pronounced dark circles. The finish is creamy, which can be very hydrating for the delicate under-eye skin, suitable for all skin types.

However, the longevity of the product may vary, and it might require touch-ups throughout the day. Additionally, while it is great for fair to light skin tones, it might not be as effective for darker skin tones due to its color-correcting properties. Anyone with dark under-eye circles, especially those with fair to light skin, would benefit from this product.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Finish
Conceals dark circles without caking, providing a natural look.
Longevity
Does not wear off and avoids clinging to small creases, perfect for tired eyes.
#3

Urban Decay Shimmer Eyeshadow Primer Potion Sin, Shimmer Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, All Skin Tones, Vegan - 0.33 fl oz

The Urban Decay Shimmer Eyeshadow Primer Potion Sin is a well-regarded product with several strengths. It features a creamy texture that applies smoothly and is formulated with polymer technology to prevent eyeshadow from creasing and fading. This makes it an excellent base for your eye makeup, ensuring vibrant color that lasts all day.

The primer leaves a subtle shimmer, suitable for all skin tones and types, including oily and crepey skin. As a vegan and cruelty-free product, it aligns with ethical beauty choices. A notable benefit is its buildable coverage, allowing you to achieve the desired level of intensity with your eyeshadow.

However, it's important to note that the shimmer finish may not appeal to everyone, particularly those seeking a completely matte look. Additionally, while the product is effective for long-lasting wear, those with very sensitive skin should check the ingredients to ensure compatibility. The 0.33 fl oz size might seem small, but only a tiny amount is needed for each application, making it last longer than expected. This primer is great for those who want a reliable, crease-free base for their eye makeup with a touch of shimmer.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Finish
You don't even need eyeshadow; the primer looks great on its own and lasts all day.
Longevity
This primer really works, keeping your eyeshadow in place all day without creasing.

Buying Guide for the Best Under Eye Primer

Choosing the right under-eye primer can make a significant difference in how your makeup looks and lasts throughout the day. An under-eye primer is designed to create a smooth base for concealer and foundation, helping to reduce the appearance of fine lines, wrinkles, and dark circles. It can also help to keep your makeup in place and prevent it from creasing or settling into lines. When selecting an under-eye primer, it's important to consider your specific needs and skin type to ensure you get the best results.
TextureThe texture of an under-eye primer is crucial because it affects how the product feels on your skin and how well it blends with other makeup. Primers can range from lightweight gels to thicker creams. If you have dry skin, a creamier texture might be more hydrating and comfortable. For oily skin, a lightweight gel can help control shine and prevent makeup from slipping. Choose a texture that feels comfortable and works well with your skin type.
IngredientsIngredients in an under-eye primer can address specific skin concerns and enhance the overall performance of the product. Look for ingredients like hyaluronic acid for hydration, peptides for anti-aging benefits, and antioxidants to protect the skin. If you have sensitive skin, opt for a primer with soothing ingredients like chamomile or aloe vera. Avoid primers with harsh chemicals or fragrances that could irritate the delicate under-eye area.
FinishThe finish of an under-eye primer can affect the overall look of your makeup. Primers can have a matte, satin, or luminous finish. A matte finish can help control oil and shine, making it ideal for oily skin types. A satin finish offers a natural look that works well for most skin types. A luminous finish can add a subtle glow and is great for dry or mature skin. Choose a finish that complements your skin type and the look you want to achieve.
LongevityLongevity refers to how long the under-eye primer helps your makeup stay in place. A good primer should extend the wear of your concealer and foundation, preventing them from creasing or fading throughout the day. If you need your makeup to last for long hours, look for a primer that specifically mentions long-lasting or all-day wear. Test the primer to see how well it holds up under different conditions, such as heat or humidity.
CoverageCoverage in an under-eye primer can vary from sheer to full. Sheer coverage primers are lightweight and provide a natural look, making them suitable for everyday use. Medium coverage primers can help to blur imperfections and even out skin tone. Full coverage primers offer the most coverage and are ideal for those with significant dark circles or discoloration. Choose the level of coverage based on your specific needs and the look you want to achieve.

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