10 Best Water Based Makeup Primer 2025 in the United States

The Elizabeth Mott Thank Me Later Blurring Face Primer SPF30 is a versatile water-based makeup primer designed to suit all skin types. This primer is especially beneficial for those seeking a product that not only preps the skin for makeup but also provides protection against sun damage with its SPF30 feature.

Its lightweight formula, enriched with ingredients like shea butter, green tea, cucumber, and linseed, offers a soothing effect while delivering a dewy glass skin look with a demi-matte velvety finish. This makes it ideal for creating a smooth canvas for makeup application. The primer’s pore-minimizing and anti-wrinkle properties are noteworthy, as it instantly blurs pores and softens the appearance of fine lines, helping to achieve a flawless complexion. It also combats creasing under makeup, ensuring a long-lasting wear.

The product is cruelty-free and Leaping Bunny approved, aligning with ethical beauty standards. However, users with very oily skin might find the dewy finish less desirable, and some might prefer a more matte finish for better oil control. Additionally, while the hydration level is adequate for most skin types, those with extremely dry skin may need a more intensely hydrating primer. This primer is a solid choice for individuals looking for a multipurpose product that combines skincare benefits with effective makeup priming.

The Elizabeth Mott Thank Me Later Radiant Illuminating Face Primer is designed to prep the skin for makeup application, providing a hydrating, glowing finish. Suitable for all skin types, this primer is lightweight, non-greasy, and long-lasting, meaning it can help your makeup stay put from morning to night without needing frequent touch-ups.

It's particularly beneficial for those seeking a dewy, illuminated look as it enhances natural radiance. The product is cruelty-free and approved by Leaping Bunny, which is a plus for ethical consumers. Additionally, its formulation is influenced by Korean beauty standards, known for their effective skincare ingredients and innovative formulas.

Users with particularly oily skin might find the hydrating aspect less helpful if they're looking to control shine. It's important to allow both skincare and primer to dry properly before applying makeup for the best results. Considering its strengths in hydration and longevity, this primer is especially suited for those with normal to dry skin types looking for a radiant finish.

The e.l.f. Power Grip Primer is a versatile option for anyone looking for a water-based makeup primer. It suits all skin types and offers a translucent finish, making it adaptable for various skin tones. One of its highlights is its skin-smoothing and gripping properties, ensuring that your makeup stays in place for extended periods. This is particularly beneficial for those who need long-lasting wear throughout the day.

Additionally, its gel-based formula is enhanced with Hyaluronic Acid, providing significant hydration and a plump appearance, which is great for those with dry skin or anyone needing an extra moisture boost. The clear, non-comedogenic formula means it won’t clog pores, a plus for those prone to breakouts. However, it may not be the best option if you're looking for intensive pore-minimizing effects, as this is not its primary focus. While its hydrating benefits are notable, individuals with extremely oily skin might find it less mattifying than preferred.

The product's cruelty-free and vegan status is an added bonus, appealing to ethical consumers. Applying the primer with your fingertips ensures even distribution and better absorption, but it's important to allow it 30 seconds to set before applying makeup. Keep in mind, some users may experience irritation, so it's advised to discontinue use if this occurs. In summary, the e.l.f. Power Grip Primer excels in providing a hydrating base and extending makeup wear, making it a solid choice for everyday use, especially for those who value ethical beauty products.