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10 Best Whitening Toothpastes 2025 in the United States

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Our Top Picks

#1

Winner

Crest 3DWhite Brilliance Deep Stain Remover Brilliant White Toothpaste - 3.1oz/2pk

The Crest 3DWhite Brilliance Deep Stain Remover Toothpaste stands out with its promise of next-day whitening results, thanks to its game-changing and fast-acting formula. The toothpaste works by deeply dissolving the bonds that hold stains to teeth, making it effective for those looking for quick results.

It's also enamel-safe, allowing for everyday use without causing damage to the teeth, which is a significant advantage for daily oral care routines. The inclusion of extra-strength fluoride not only helps in whitening but also strengthens the enamel, offering sensitivity protection. This makes it suitable for users who may have concerns about tooth sensitivity while using a whitening toothpaste.

The bold mint flavor adds a refreshing touch, ensuring that your mouth feels fresh long after brushing. Crest 3DWhite Brilliance Deep Stain Remover is a strong contender for those seeking noticeable whitening results quickly, with added benefits for enamel protection and a fresh mouthfeel.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Whitening Ingredients
After just one day, teeth were noticeably whiter, and by the end of the first week, even tea and soda stains were nearly gone.
Sensitivity Protection
This toothpaste effectively removes stains and yellowing without causing sensitivity to teeth or gums.
Flavor and Texture
The paste smells and tastes great, offering a refreshing experience long after brushing.
#2

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste offers a promising solution for those seeking whiter teeth. One of its standout features is its ability to remove 90% more surface stains compared to regular toothpaste, making it a strong contender for effective whitening. The formula contains fluoride, which is essential for fighting cavities and strengthening tooth enamel, ensuring comprehensive dental care.

The luminous mint flavor adds a refreshing touch to the brushing experience, which can make daily oral care more pleasant. The toothpaste comes in a pack of four 3.7 oz tubes, providing a good quantity for the price. While the Crest 3D White Advanced Luminous Mint Toothpaste excels in whitening and cavity protection, it may not be the best choice for those needing sensitivity protection.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Whitening Ingredients
Crest 3D White really does whiten teeth, with a noticeable difference after use.
#3

Colgate Optic White Advanced Hydrogen Peroxide Toothpaste Pack, Teeth Whitening Toothpaste, Enamel-Safe Hydrogen Peroxide Formula, Helps Remove Tea, Coffee, and Wine Stains, Icy Fresh, 3 Pack, 3.2 oz

The Colgate Optic White Advanced Hydrogen Peroxide Toothpaste is a strong contender in the whitening toothpaste category. It boasts a 2% hydrogen peroxide formula, which is effective in removing tea, coffee, and wine stains, potentially erasing up to 5 years of discoloration with consistent use. This makes it an attractive option for those looking to brighten their smile. The hydrogen peroxide ingredient is known for its whitening properties, and the toothpaste is designed to be enamel-safe, meaning it can be used daily without damaging your teeth.

Additionally, it contains fluoride, which helps in preventing cavities, adding an extra layer of protection to your dental routine. However, for those with sensitive teeth, this product might not offer specific sensitivity protection, so it's something to be mindful of if you have a history of sensitivity issues. The flavor is described as Icy Fresh, which should leave a refreshing taste in your mouth after use.

The Colgate Optic White Advanced toothpaste is well-suited for adults looking to address stains and maintain dental health, especially if they frequently consume staining beverages.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Whitening Ingredients
Works wonders for whitening teeth, even for those who have just removed braces.
Flavor and Texture
Leaves breath fresh with no weird aftertaste, making it a favorite choice.

Buying Guide for the Best Whitening Toothpastes

Choosing the right whitening toothpaste can be a game-changer for your dental hygiene and confidence. Whitening toothpastes are designed to remove surface stains and help you achieve a brighter smile. However, not all whitening toothpastes are created equal, and it's important to understand the key specifications to find the best fit for your needs. Here are the key specs to consider when selecting a whitening toothpaste.
Whitening IngredientsWhitening ingredients are the active components in the toothpaste that help remove stains and whiten your teeth. Common ingredients include hydrogen peroxide, carbamide peroxide, and baking soda. Hydrogen peroxide and carbamide peroxide are effective for deeper whitening, while baking soda is great for gentle surface stain removal. If you have sensitive teeth, you might want to opt for a toothpaste with lower concentrations of these ingredients or one that uses baking soda for a milder effect.
AbrasivenessAbrasiveness refers to the toothpaste's ability to scrub away surface stains. This is measured by the Relative Dentin Abrasivity (RDA) value. Toothpastes with higher RDA values are more abrasive and can remove stains more effectively, but they can also wear down enamel if used excessively. Low RDA toothpastes are gentler on enamel but may take longer to show whitening results. If you have sensitive teeth or thin enamel, choose a toothpaste with a lower RDA value.
Fluoride ContentFluoride is a mineral that helps strengthen tooth enamel and prevent cavities. Most whitening toothpastes contain fluoride, but the concentration can vary. Standard fluoride content is around 1000-1500 ppm (parts per million). If you are prone to cavities or have weak enamel, ensure your whitening toothpaste contains fluoride within this range to provide adequate protection while whitening your teeth.
Sensitivity ProtectionSome whitening toothpastes include ingredients to help reduce tooth sensitivity, such as potassium nitrate or stannous fluoride. These ingredients can help soothe nerves in the teeth and make the whitening process more comfortable. If you have sensitive teeth, look for a whitening toothpaste that specifically mentions sensitivity protection to avoid discomfort.
Flavor and TextureFlavor and texture are important for ensuring you enjoy using the toothpaste daily. Whitening toothpastes come in various flavors like mint, cinnamon, and even fruity options. The texture can range from smooth gels to gritty pastes. Choose a flavor and texture that you find pleasant, as this will encourage consistent use and better results.
ADA Seal of AcceptanceThe American Dental Association (ADA) Seal of Acceptance is a mark of quality and safety. Toothpastes with this seal have been tested and proven to be effective and safe for use. While not all effective toothpastes have this seal, it can be a helpful indicator of a reliable product. If you want extra assurance of the toothpaste's efficacy and safety, look for the ADA Seal of Acceptance on the packaging.

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