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10 Best Platinum Hair Toner 2025 in the United States

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Our Top Picks

#1

Winner

Keracolor Clenditioner PLATIUM Hair Dye - Semi Permanent Hair Color Depositing Conditioner, Cruelty-free, 12 Fl. Oz.

Rating
9.9
Chosen by1,262
Tone
Hair Condition

Most important from
86542 reviews

Tone
The platinum toner helps reduce brassiness effectively, even after just one use.
Hair Condition
It leaves hair feeling soft and moisturized, which is a big plus for those with dry or damaged hair.

The Keracolor Clenditioner PLATINUM Hair Dye is a semi-permanent hair color depositing conditioner. It serves not only as a toner to achieve the desired platinum shade but also as a conditioner, combining two steps into one. The inclusion of keratin, rose hips, shea butter, and jojoba oil is beneficial for maintaining hair health, making this product ideal for those who are concerned about the condition of their hair post-coloring.

Being cruelty-free is another positive aspect for ethically-minded consumers. The liquid form is user-friendly and easy to apply, and the 12 Fl. Oz. size offers a generous amount for multiple applications. As a semi-permanent solution, the longevity might be shorter than permanent dyes, requiring more frequent applications to maintain the desired hue.

The product does well to condition the hair while toning, which can help mitigate some of the damage typically associated with hair coloring. Given its formulation and benefits, this product would be best suited for individuals looking for a gentle, conditioning approach to achieving and maintaining a platinum hair tone, particularly those who prioritize cruelty-free products and hair health.

Rating
9.9
Chosen by1,262
Tone
Hair Condition

Most important from
86542 reviews

Tone
The platinum toner helps reduce brassiness effectively, even after just one use.
Hair Condition
It leaves hair feeling soft and moisturized, which is a big plus for those with dry or damaged hair.
#2

AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring | Topcoat Toner Pearl Blonde

Rating
9.8
Tone
Formulation
Longevity

Most important from
7983 reviews

Tone
Achieves a more natural-looking ash color with no green or weird tones, even after a week of daily washing.
Formulation
Provides excellent gray coverage with a natural look and added dimension and shine to the hair.
Longevity
Promising longevity as the water runs much clearer when rinsing compared to other brands.
Hair Condition
Results in healthier hair compared to years of using other hair coloring products.

The AGE Beautiful Permanent Hair Color Dye in Topcoat Toner Pearl Blonde is designed for those seeking a professional-quality hair color solution at home, especially beneficial for anyone wanting to address gray hair and the signs of aging. One of its standout features is the 100% gray coverage, which lasts up to eight weeks, making it a reliable choice for maintaining color. The inclusion of Biotin, Melanin, Keratin Peptides, and Silk Protein not only aids in achieving a vibrant color but also conditions the hair, promoting a fuller and healthier appearance. Users can enjoy softer, shinier hair right after application, which is a significant advantage over many standard hair dyes.

There are a few points to consider. While the color formula is designed to be gentle, some users may still experience sensitivity or allergic reactions, so it’s important to conduct a patch test prior to full application. The effectiveness of the toner can also vary based on individual hair types and conditions; those with very coarse or unmanageable hair might find additional products necessary to achieve their desired results. Moreover, the specific shade of Pearl Blonde may not suit everyone’s skin tone, so it's wise to choose based on one's personal preference and complexion.

This hair dye is ideal for individuals who wish to cover grays while enhancing the overall health and appearance of their hair. It serves as an excellent option for anyone concerned about hair aging or looking for a conditioning color treatment, but it is important to consider proper shade selection and potential sensitivities.

Rating
9.8
Tone
Formulation
Longevity

Most important from
7983 reviews

Tone
Achieves a more natural-looking ash color with no green or weird tones, even after a week of daily washing.
Formulation
Provides excellent gray coverage with a natural look and added dimension and shine to the hair.
Longevity
Promising longevity as the water runs much clearer when rinsing compared to other brands.
Hair Condition
Results in healthier hair compared to years of using other hair coloring products.
#3

L'Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair, Neutralizes Brass, Conditions & Boosts Shine, Platinum Pearl, 4 Ounce

Rating
9.5
Tone
Formulation
Longevity

Most important from
17519 reviews

Tone
Using this toner helped maintain an icy/gray blonde look and neutralized yellow tones effectively.
Formulation
The product has a pleasant smell and leaves hair noticeably softer and more manageable.
Longevity
The toner enhanced gray/silver streaks and made hair more manageable, although it needed more frequent applications for lasting results.
Hair Condition
Perfect non-damaging toner for blonde hair. It keeps hair soft despite the abuse from bleaching and toners.

The L'Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss is designed specifically for bleached hair, making it a solid choice for individuals seeking to maintain a fresh, vibrant platinum look. One of its key strengths is its ability to neutralize brassiness, giving hair a more balanced and polished tone. The product promises to enhance shine while deeply conditioning the hair, thanks to its coconut oil-infused formula. This combination is particularly appealing for those who want to keep their hair looking healthy and vibrant without excessive chemical exposure, as it’s free from ammonia, parabens, and sulfates.

The application process is another highlight; it's user-friendly and hassle-free. With no mixing or gloves needed, users can easily apply it in the shower within a 15-minute timeframe. The product lasts around 10 days and offers about three applications per tube, making it both practical and economical.

There are some drawbacks to consider. While the gloss is effective in enhancing color and shine, users with extremely brassy or damaged hair may require a more potent solution or additional treatments for optimal results. The longevity of the color might not satisfy everyone, especially if you prefer more long-lasting effects. The gentle, vegan formula is great for those concerned about hair health, but it may not suit individuals looking for a more intense toning product. This gloss is a great option for those wanting to enhance their platinum look while keeping their hair healthy, but it may not meet the needs of everyone, particularly those with more severe brassiness or specific color demands.

Rating
9.5
Tone
Formulation
Longevity

Most important from
17519 reviews

Tone
Using this toner helped maintain an icy/gray blonde look and neutralized yellow tones effectively.
Formulation
The product has a pleasant smell and leaves hair noticeably softer and more manageable.
Longevity
The toner enhanced gray/silver streaks and made hair more manageable, although it needed more frequent applications for lasting results.
Hair Condition
Perfect non-damaging toner for blonde hair. It keeps hair soft despite the abuse from bleaching and toners.

Buying Guide for the Best Platinum Hair Toner

Choosing the right platinum hair toner can make a significant difference in achieving the perfect shade of platinum blonde. Hair toners are used to neutralize unwanted brassy or yellow tones in bleached hair, giving it a cooler, more refined look. When selecting a platinum hair toner, it's important to consider several key specifications to ensure you get the best results for your hair type and desired outcome.
ToneThe tone of a hair toner refers to the underlying color it imparts to your hair. This is crucial because it determines whether your hair will have a warm, cool, or neutral finish. Platinum toners typically have cool tones like violet, blue, or silver to counteract yellow or brassy hues. If you want a cooler, icier platinum, look for toners with blue or violet undertones. For a more natural platinum, a neutral toner might be best.
Developer StrengthDeveloper strength is measured in volumes (e.g., 10, 20, 30) and indicates the level of peroxide in the developer. This affects how much the toner will lift your hair color. Lower volumes (10 or 20) are gentler and suitable for slight toning, while higher volumes (30 or more) are stronger and can lift the hair color more significantly. Choose a lower volume developer if your hair is already light and you only need minor toning. Opt for a higher volume if you need more significant color correction.
FormulationHair toners come in various formulations, such as liquid, cream, or gel. The formulation can affect the ease of application and the final result. Liquid toners are easy to mix and apply evenly, making them a good choice for at-home use. Cream toners are thicker and can be more precise, which is helpful for targeted toning. Gel toners offer a balance between liquid and cream, providing ease of application with good coverage. Consider your comfort level with applying hair products and choose a formulation that suits your needs.
LongevityLongevity refers to how long the toner will last before it starts to fade. This is important because it determines how often you will need to reapply the toner to maintain your desired shade. Some toners are semi-permanent and may last a few weeks, while others are demi-permanent and can last several months. If you prefer low maintenance, look for a toner with longer-lasting results. If you like to change your hair color frequently, a shorter-lasting toner might be more suitable.
Hair ConditionThe condition of your hair can greatly influence how well a toner works and how your hair responds to the treatment. If your hair is damaged or overly porous, it may absorb the toner unevenly, leading to patchy results. Look for toners that contain conditioning agents or are specifically formulated for damaged hair to help mitigate this issue. If your hair is healthy, you have more flexibility in choosing a toner, but always consider using a toner that also provides some conditioning benefits to maintain hair health.

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